Nauseating: The Wendy’s charity that left a bad taste in my mouthPosted: July 20, 2010
I was exhausted, foodless and starving yesterday so I went to Wendy’s for lunch. Don’t judge. When waiting in line, I saw large signs about salads with glamorized lettuce which is clearly in response to all the flack fast food chains get about the horrible food they serve us. Fair enough. The detail that shocked me most was this. A sign attached to the register that read something like, “Help us fight diabetes. Get 4 small Frosties when you donate $ to our diabetes fund.” To top it off, the image accompanying their plea was of a young, smiling boy.
Wait, in order to help this nameless, grinning boy with diabetes, we should buy ourselves— or potentially other children— ice cream?
Well done marketing team. You’ve found a way to remind the consumer how bad this food is for their body just before they order it. You’ve found a way to remind us how fast food chains like Wendy’s is literally feeding an American epidemic of child obesity. Or general obesity for that matter.
I guess in some ways, the fact that companies are now almost mandated to care about the people they serve is a good thing. Sure, Wendy’s money would be dripping with sugarized insincerity, but the money would still be helping people. And to be fair, Wendy’s official charity focuses on adoption, which is far more authentic since it speaks to its founder’s own experience.
I would love to see companies take a hard look at their consumers and better select charities that could help them. Wendy’s, how about focusing on food aid charities to help deliver routine, balanced meals to people?
That would be sweet indeed, and not diabetes-inducing.